For this event setup, we collaborated with the brand to create an in-store display at a hair salon, leveraging the unique features of the venue to plan a brand display space. Simultaneously, we hosted a press conference for the launch of new products, seamlessly linking the brand’s image with the event’s highlights. Props included black foam materials paired with transparent acrylic, enhancing the product’s appeal while emphasizing the brand’s stylish aesthetic, adding sophistication and visual impact to the venue.