For TTMask’s return to the beauty exhibition, we blended the brand’s gentle identity with new playful and engaging elements, creating an exhibition space that delivers both memorable experiences and strong brand impressions. From initial concept development to multiple proposal revisions, the final design allowed VIP clients and new visitors to discover the essence of TTMask in a single exhibition journey. Interactive setups such as the pinball-inspired game, table displays, and AL tabletop installations were carefully planned to highlight the brand in a more engaging and dynamic way.