Jo Malone London brings a distinctive holiday spirit to the historic streets of Dadaocheng, blending heritage architecture with artisanal touches and thoughtful design.

• Oversized Golden Ribbon
  Created with sculpted foam and wrapped in imported gold fabric. Installed on a heritage building where no nails could be used — the team leveraged existing hooks and elements for support. The corner’s strong winds posed additional challenges, making the suspension a true technical achievement.

• Artificial Pine Garland
  Over 8 meters long, the garland was hand-woven from multiple faux pine materials and fastened on green mesh backing. Fixed along the exterior windowsill with L-brackets, it required a full crew for secure installation and exuded a rich Christmas spirit.

• Outdoor Utility Box Makeover
  Transformed into two oversized gift boxes with custom-built wooden covers and functional open-close latches — instantly becoming a popular photo-op spot for passersby.

Indoor Installation:

• Decorative Hanging Cloth
  Made from natural cotton fabric imported from Japan, carefully hemmed and machine-embroidered by hand for refined texture and quality.

• Tabletop Lucky Draw Wheel
  Crafted from acrylic with direct UV printing and card mount overlay. Engineered with high-quality bearings to ensure smooth, stable spinning without reverse backlash. Equipped with a hidden rear knob to adjust spinning time — adding both fun and function.