The client initially proposed using AI-generated imagery as the core visual approach. After evaluating concerns around copyright and high-resolution output, the concept was refined to use AI image generation solely as a reference tool. This allowed both parties to align more quickly on visual direction and key design elements.

By leveraging AI for early-stage style exploration, we were able to streamline the communication process, clarify visual expectations, and ultimately deliver a production-ready design that captured the festive spirit of Lunar New Year while maintaining brand coherence.